Hi, I’m Peter. I am Product Designer.

Over the past 6 years, I have had the privilege of designing for multiple different mediums that range from mobile apps to SAAS to games. My expertise lies within product design, service design, and something I like to coin, delightful design. I believe that design should be purposeful and backed by data but at the same time, being able to provide joy for everyday users, from their first time to their nth time of using the product. Currently applying my experiences in creating a new game called: Skate with Electronic Arts.
TV SHOE

Electronic Arts- UFC
Role: UX Designer
_{Crafting fundamental building blocks to enhance game development for UFC 5}

Electronic Arts- VOLTA 21 & 22
Role: Product and Experience Designer
_{Define and unify the end to end experience of a new mode for FIFA 21 and 22}

Electronic Arts- NHL 20 Pack Opening
Role: Experience Designer
_{Enriching the pack opening experience for NHL 20 by curating a more sharable experience for the end users}

Microsoft x Translink
Role: Product Designer
_{Shaping the future of Translink by utilizing historical data to curate a transportation application for the users}

BlackBerry - KeyONE
Role: Product Designer
_{Drive and helped reshaped the purpose of a physical keyboard and virtual keyboard for BB’s last device}

Kinetyxlab & Nike-mobile app
Role: UX Designer
_{Transforming the world of atheletic footwear testing post pandemic}

Electronic Arts- NHL 19 Eliminator Mode
Experience Design

Electronic Arts- UFC 5 Fight Week
Role: Lead UX Designer
Tying real fights to surreal play

Northern Hair — Projects

Northern Hair —
Projects